TAIYAKI NYC is a Japanese-influenced ice creams shop in New York city. They stumbled upon an idea that speaks the global dessert language

of ice cream and waffles! With those three perfect ingredients—faith, love, and luck—Taiyaki NYC was born. "Taiyaki" is one of the most well-known Japanese cake of fish-shape, which literally translates to “baked sea bream”. Taiyaki-Tai (たい) , the Japanese word is similar to the Japanese word "medetai"(めてたい). It means happy and bless. I would like to use these element into the logo, present to customer that “TAIYAKI NYC” is happy, fun, and delicious.